"How Do You Make Gathering, Analyzing, and Following Up with Real Estate Leads More Efficient, So That You Can Get More Deals?"

By: Alex Galitsky

Dear Real Estate Investor,

Have you ever wondered why so many real estate investors fail?  

Did you ever find yourself NOT doing things you know you should be doing like putting an ad in the paper, putting up “We Buy Houses” signs, or sending out a direct-mail piece, because you were terrified that the phone would ring?

You are not alone!

These are very common symptoms that real estate investors experience, and the cure is in the systems. You need a system to handle the leads, so that you can feel more confident spending money on advertising and attracting leads.

If you take time to create a system, or better yet leverage your time by investing into a system that has already been created, you will find yourself making more money and having more free time.

Five Basic Steps To Success In Real Estate

Just like in any other business, there are steps that must be followed to achieve success, and REIOO websites make this process a breeze.

• Step1 – Locate Prospects
• Step2 – Prescreen Prospects
• Step 3 – Construct And Present Offers
• Step 4 – Follow Up
• Step 5 – Sell Quickly

Let’s review the five steps, and see how a Real Estate Investor’s Online Office, or the REIOO for short, can help you take sellers through these steps more efficiently, so that you can do more deals and make more money.

Step 1 - Locate Prospects

Every business must find people to buy its products or services or it will be out of business very soon. Real estate business is no exception. We must find buyers/sellers who might be interested in your solution.

Sellers Surf the Web for Answers

The internet is growing at a great rate, and more people are getting online and turn to the internet for answers.  If you don’t have an online presence, you are missing out on potential deals.

Don't Try To Buy The House Right Away

When someone is getting close to loosing their house, they want to evaluate their options, and they turn to the internet, because they feel safe there. You want to become a resource, and offer some sort of a free report in exchange for their email address. You can then start following up, and ask them if the report was useful.

Web Presence Increases Your Credibility

Having online presence is becoming more and more essential for success. Not too long ago, you can surprise someone by telling them that you have a website. Now, people are surprised if you don't have one. Having web presence tells the sellers that you are serious about the business, and you are willing to let the world know about it. 

Step 2 - Prescreen Prospects

Not everyone will qualify for our program. We need to focus our energy on people that need to sell, not want to sell.  Sort through the leads quickly and focus your energy on the cream of the crop. If you subscribe to the 80/20 rule, you already realize that 20% of your efforts yield 80% of results.

With a click of a button in the private area of your REIOO website, you will be able to see which leads require the least amount of money, bring the biggest profit, or have the highest ROR (Rate Of Return).

Take The Emotion Out

It is important to have a systematic way to analyze the leads, and take the emotion out of the process. Many new investors are so eager to make a deal, they let their emotions take over and get themselves into an ugly situation.

The REIOO has property acquisition guideline where you can enter estimates for different types of repairs and costs involved in getting the deal done. Having done that will show you what the numbers are and where you need to be when making an offer.

Focus your energy on the best prospect and you will make a lot more money, because you will be helping people that need your help the most. 

Step 3 - Construct and Present Offers

I don’t know any investor that has bought a house without first making an offer on it. Now is the time to be creative and apply your real estate knowledge, or call your mentor. Don’t forget that at this step, we have already prescreened the lead and think that this is a potential deal.

Step 4 – Follow Up

Eighty-two percent of all sales are made on the second through the seventh contact.

Squeaky Wheel Gets the Deal!

Don’t be a one-hit wonder. Stay in touch with the sellers that have passed the pre-screening test until their house is sold.

Keep Track Of Your Communications

Some sellers will prefer to communicate with you over email, others will prefer the phone. In either case, REIOO website has a section in the private area where you can send an email to the seller, or jot down some notes after talking to them on the phone.

All communication will be stored in the database, and most importantly, you can set a date for your next follow up. The next time you login to your back office, you will see the list of sellers that are due for the follow up.

Step 5 – Sell Quickly

Don’t let the process drag on longer than it should. If you have properly structured the deal, this should be the easiest step. Get paid, and do it again, and again, and again!

Do You Think Your Real Estate Business Can Benefit From Having A Web Presence, And A Powerful Seller Tracking System Analyze And Follow Up With Sellers Until They Sell?

Please fill out this short survey, and I will personally call you to see if REIOO can benefit your business.